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Darren Chow is a full time writer, web developer, and Internet marketer. He graduated from the National University of Singapore and started dabbling in web design while still studying. Today, he spends his time writing for established websites and promoting websites for clients.
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In my previous post on link building, I showed you 3 of my sites, all of which have gathered thousands of links within 2 to 3 months.

The new tool I use? – Text link advertising.

But before I go into the details, there is something I wish to clarify. It appears that some customers are still confused about how article marketing can benefit them.

Of course, when you buy something, you want to measure the ROI – your return on investment.

For some traffic generation methods, you can measure your ROI easily. PPC (Pay per click) advertising is one such channel. You pay only when others click. If you make a sale or collected a lead, it’s easy to measure how much you paid for that lead or customer.

But article marketing doesn’t quite work that way. Sure, you get some direct clicks from authority sites such as Ezinearticles. But remember, that is not your MAIN traffic source. The bulk of your traffic should be coming from the search engines. In other words, you are using our article submission service for SEO purposes.

Can you measure ROI then?

Sure you can. A smaller part of your return will come from direct clicks. That, you can track within your web stats program (e.g. analytics). The bulk of your return will come from the Free Unpaid traffic that your site receives when it becomes an authority site.

All those free clicks you are getting from Google each month…simply assign a value to those clicks. For example, if a click in your niche costs about $1, and if you are getting on average 1000 clicks from Google each month, then you are really saving $1,000 each month in terms of advertising fees.

If you are not sure what the CPC (cost per click) is, you can use the Google traffic estimator tool to get some estimate figures.

For sure, you will soon discover that it’s WAY MORE cost effective in the long run when you generate traffic using SEO.

Don’t forget your seo basics, and if you need more info, the seo guide is still available. (Use coupon seocoupon6547)

Going forward, I want to eventually be able show more people how to build authority sites because when your site becomes recognized as an authority in the search engines, that is when the traffic REALLY comes.

This is the reason why some sites can sell for thousands of dollars (just check out Flippa). They are mostly authority sites that are well established, and they are getting TONS of free traffic from the search engines.

If you are already familiar with SEO and acquiring organic search traffic, I’m sure you know what I’m talking about. If not, be patient, and I’ll try to send out more information in the future.

Right now, I’m focusing my attention on a new project that offers a link brokering service.

This service allows clients to purchase text link advertising on other blogs.

I already have an FAQ setup for this with detailed information on how the service works. So I’m not going to repost the same information. If you’re interested, do feel free to head on to: – Text Link Brokers

But since text link advertising isn’t new, what makes this service so different from the rest?

1) It’s extremely simply to understand and use. No complicated monthly fees.

2) All fees are based on permanent links.

3) Links are placed site-wide. This means that your links on found on every new blog post automatically.

4) Competitively priced, one-time flat fee.

You might also want to take a look at our site selection criteria. This is the same criteria that I use when buying text advertising for my own sites.

Again, keep in mind that I use text link advertising primarily for SEO purposes, and not so much for direct traffic. I do get direct clicks every now and then, but the bulk of the traffic still comes from the search engines.

Let me know if you require any further information.