A client sent me an email and reported that his website has lost 95% of traffic after Google Penguin update. He asked me for my thoughts. I thought it would be good to share what I replied to him with everyone. If your site has been affected by the latest Google Penguin update, this post will help you.
That sounds really bad.
Here are my thoughts.
Search engine updates will happen periodically, which makes rankings unreliable. Every time after a search update, there will be lots of talk about how to get a site to recover.
Discussions like this usually revolves around removing low quality links from low quality content pages. And such recovery solutions have been proposed after EVERY search update.
In truth, it’s just as possible that no one really knows how to recover from the update. Even Matt Cutts (the Google employee) said that sites that failed to recover might need to start fresh.
Given such conditions, I wonder if it even make sense to start fresh. After all, a brand new site may tank after the next update, or the next, or the next next…who knows…
So, in order to overcome this drawback, I think we should go back to focus on the fundamentals of online marketing, which is to focus on CONTENT BASED MARKETING.
When I first started out with article marketing, all I wanted was for my articles to be found online. Then I discovered that the links on these articles help to boost search rankings, which I take as a bonus.
The danger of depending heavily on search rankings is that once the site achieves top rankings, the owner tend to neglect the site and the after a while, the rankings drop.
If you are to focus on Content-Based marketing, even if your rankings drop, all your content is still out there. I mean the search engines will go on updating their algorithms forever but SOME of the sites will survive the updates.
I mean the search engines will go on updating their algorithms forever but SOME of the sites will survive the updates.
I am talking about
* news release sites. * article directories. * video sites. * Blogs. * Forums.
These sites are largely content driven and if you can publish content regularly on these sites, you risk a lot less.
You also sleep better since you don’t depend 100% on your own search rankings.
If your site ranks well, that’s a bonus. If not, just keep generating good content, put it out there, and reduce your dependency on search rankings.
The only drawback with this approach is cost. Good content cost money. Content distribution cost money.
But it has been proven to be a wise and effective long term strategy for businesses that intend to stay in the long run.
The services that you can consider using include:
* http://www.epressdistribution.com – Press releases. Many quality sites in the distribution list, and your content gets indexed in Google news.
* http://www.fastsubmitarticles.com – Still many good sites available – articlesnatch, goarticles, artipot, wrytestuff, etc.
* http://www.topbrandspro.com/ultimate/ – Video creation and distribution.
* http://www.textlinkbrokers.org/ – Static text links on blogs. Pick those with good content.
Hope you find the above info useful.
All the best!
Sincerely, Darren Chow