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Darren Chow is a full time writer, web developer, and Internet marketer. He graduated from the National University of Singapore and started dabbling in web design while still studying. Today, he spends his time writing for established websites and promoting websites for clients.
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Google has an algorithm update on the 28th of Sept. and as usual, many Internet marketers and webmasters scurry to find out what went wrong with their sites.

Reason for doing so?

Their earnings plummeted.

During the past few days, I’ve been visiting Business forums and reading some of the comments that business owners have posted.

Since I specialize in SEO and article marketing, I’m particularly interested when someone has something to say about article marketing.

It appears that the future of article marketing doesn’t look all that bright.

Many are condemning article marketing, saying that sites that used to command a lot of authority like Ezinearticles, Goarticles and Buzzle are getting dropped left, right, center.

From this, the natural conclusion is that article marketing is dead. So let’s all stop publishing articles.

Think there is any truth is this?


But before I tell you what I think, I want to show you something.

Here is a screenshot of an article that I submitted to Ezinearticles in 2009

(Click on Image to Enlarge)

This screenshot shows the TYPICAL article that is considered successful. It brings in TARGETED impressions and traffic. You see that in some months, the traffic goes above 100 impressions per month, and on other months, the traffic dip to 80 or so impressions.

But you know what, THAT DOESN’T MATTER AT ALL.

The search engines will forever do their updates and your article rankings will continue bouncing up and down. I don’t care that much about the numbers because I know that with the sheer number of articles that I have out there, I will continue to receive LONG TERM TRAFFIC CUMULATIVELY. That is the goal of article marketing.

Sure, some articles will get dropped due to algorithm updates but I’m not at all affected by it.

Here is a traffic screen shot on one of my sites – the same site that I used the article above to promote.


(click to enlarge)

This screenshot shows the traffic that I’m getting for this site for the entire year. It went past not one but TWO Google algorithm updates without encountering any problems. Not only is the site not penalized, traffic is actually growing!

How come?

Is it because I have some special powers and I managed to somehow cast a voodoo spell on Google to avoid being penalized?

I wish.

The truth is, all I did was to ensure that content is original, useful and unique on the site. I also made sure that I observe all on-site SEO fundamentals. And that’s about it. After that, I just go about building natural back links.

How difficult is that?

I’m sure you can do it too.

So how come there are people still running around telling others that article marketing is dead?

Then here I am, showing you screen shots of articles that are still receiving traffic from Google (and quietly enjoying the fruits).

That makes everything all the more confusing isn’t it?

Well, you can find out who is right on your own…once you had a little help to correct a small little perceptive mistake.

You see, when these people see that some articles and websites are dropped, they quickly perceived that ALL the articles and article directories are dropped.

So they say, article marketing is dead, SEO is dead, Ezinearticles is dead and so on.

Is that true? Are all articles dropped from the search indexed?

Well, some are indeed dropped due to the algo updates. But certainly not ALL.

Here, it must begin to dawn on you that the difference lies in these two words – “SOME” and “ALL“.

For sure, some articles dropping out of the search indexes is definitely not the same as all articles dropping off.

The algorithm updates are efforts by the search engines to improve the quality of their search indexes, and that will, in turn, make the search experience more pleasant for everyone.

So guess which type of articles are dropped? You don’t need me to tell you.

Articles that are scraped, not useful, duplicate with other domains, and of poor quality will be the first to go.

You know what, the search engines will continue to roll out these updates as the Internet landscape changes and search users behavior changes, but as long as you stick to publishing quality content that is useful to people, you have nothing to worry about.

This is important, so I better re-emphasize.

Publish content that is unique, original, and useful. In other words, only publish content that you know people NEED or WANT to read.

Got it?


If you have some time left, perhaps you’d like to head over to this Internet Business Quiz that I’ve just created.

Answer a few simple questions, and the quiz will direct you to the services that you will find most useful.

Thanks for your time and I hope you’ve enjoyed this post.

I leave you with this

Internet Business Quiz