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Darren Chow is a full time writer, web developer, and Internet marketer. He graduated from the National University of Singapore and started dabbling in web design while still studying. Today, he spends his time writing for established websites and promoting websites for clients.
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Last month, I mentioned in my blog post that a video creation + uploading service is coming along. After testing the service on our own, it’s now time to release the service to the public. Of course, like all other services, the first launch will be a soft launch – that is, we’re looking to test the service some more. Those who would like to support us will get a very good discount. More details will be released next week. Do look out for the email as the offer is time sensitive and we can only take on so many test orders. I’m thinking more along the lines of accepting 5 test orders at the discounted rate. Yes, only 5 – no more, no less.

But first, let’s take a look at why we should foray into video marketing. The most important thing we need to establish here is this – Can video marketing drive traffic to my website?

The best way to answer that question is to look at some concrete examples.

Here’s a video that I’ve selected that’s related to marketing. We didn’t create the video. It’s quite short and will be ideal as an example. Here it is.

(Warning: Foul language used. Watch only if you are above 18)

httpv://www.youtube.com/watch?v=gDW_Hj2K0wo

Had a good laugh? 🙂

At this time, the video has over 1.6 million views. This short little video that is slightly over 2 mins long has over 1.6 million views!

It was first uploaded in 2006, and traffic continue to climb (see graph below). Obviously, this video has gone viral.

I’m sure you’re asking yourself these 2 questions right now:

1) Why is this video so popular?

2) How did it manage to go viral?

Here is a screenshot of the referral stats.

What do all those figures mean? Well, allow me to summarize the above for you. Here are the top 4 traffic sources.

Rank 1) YouTube Search

Rank 2) Google Search

Rank 3) Embedded Views

Rank 4) YouTube Related Videos

The bulk of the traffic comes from YouTube Search, from the keywords “bill hicks”. So that’s how the viral process starts. The process goes something like this…

Step 1) Upload a video – Be sure to use targeted keywords used in video title, tags, and description.

Step 2) A trigger needs to be present. I.e. the keywords must be words or phrases that you know visitors will use to search for videos. In this example, the trigger is “bill hicks”. Obviously, many people already know who Bill Hicks is. They just go to YouTube to search for more of his videos.

Step 3) If the visitors like the video, they then decide to share it with their family and friends. They post the video in their own blogs, in social bookmarking sites, social networking sites, related forums, etc. If the first wave of viewers start spreading the word, it’s likely that the second wave of viewers will do the same. That’s how the video continues to spread like wildfire. And remember, it cost the video owner nothing for the viral traffic.

Of course, not all videos will experience the same results. There are certain characteristics that are required to be present before a video can go viral.

1) Content should ideally appeal to a wide enough audience.

In this example, the content is comedy based. Everyone can understand and enjoy the content. That makes it more likely for viewers to share. If the content is too technical, or difficult to understand, it’s unlikely that the viral effect will take off.

2) There must be some kind of value.

Expecting crappy videos to take off will be unrealistic. Viewers must be able to derive some kind of value out of the content. For comedy videos, it’s entertainment value. For how-to videos, it’s the usefulness of the content that matters. The higher the value, the more likely the videos will be shared. Note that video length doesn’t really come into the picture here. This video is just slightly more than 2 mins long, and yet it had acquired over 1.6 million views.

The lesson here? (You’ll find this familiar) – Quality content attracts targeted and profitable traffic.

3) Presence of strong trigger.

Obviously, the strong the trigger, the higher the chances of the video going viral. When you have a strong trigger, the viral effect just takes off at a much faster rate. More people discover the video because of the strong trigger, and depending on the factors mentioned above, the video is shared.

Most of us don’t have the privilege of using a trigger such as “Bill Hicks”. Not everyone is famous 🙂 So we have to choose something else. A set of targeted keywords will serve this purpose.

Just like articles, even if the video doesn’t go viral, you still enjoy the benefits of additional exposure.

Not convinced that video marketing can benefit you?

Then take a look at some of the results that we’ve gotten from our test videos.

A month ago, we created and uploaded a video that contains only text and digital audio. Here is the video.

httpv://www.youtube.com/watch?v=M2pdTxYadso

It’s a how-to video that shows article marketers how to format their articles correctly to get higher approval rates.

The trigger is the keywords “article submission format”. Our primary goal for this test is simple – get the video to rank in the search engines for our target keywords. If it ranks, there is a chance that the video will be seen by targeted visitors. Our URL is in the video, and in the video description as well. So anyone interested in article marketing can type in the URL directly in their browser if they want more information. For some video sites (YouTube does this), the URL is converted into a clickable link. So visitors can click on that link if they want to.

This aspect is not too dissimilar from article marketing.

In article marketing, you are going after profitable keywords – keywords that will drive targeted traffic to your website and boost your sales revenue. Every article that you write and submit gives you an average of 10 visitors each month. The more articles you have out there that ranks well in the search engines, the more traffic that you are going to get.

Our tests show that it’s relatively easy to get the videos to rank in the search engines if you choose the right keywords. This is because many of the video sites are authority sites with high page rank. We’re talking about YouTube, Viddler, BlipTV, etc. These sites not only have high page rank, they also have high Alexa rankings.

In our tests, we used 1 premium article and 1 blog post to promote the video and we have achieved amazing results. If you make a search in Google using the keywords “Article Submission Format” (without quotes), you will see that 4 out of the first 10 results belong to us – 1 video ranking, 2 article directories ranking, and 1 blog post ranking. There are more on the second page.

You know what this means?

This means that you can actually use our services and dominate the search engines. Here is a highly recommended approach.

Step 1) Use article marketing to test out the traffic volume that a set of keywords can bring you.

Step 2) From your own web stats, pick out keywords that bring you the most number of customers. (Refer to your conversion rates. You must do your own tracking for this.)

Step 3) Once you have determined that the keywords will bring you profitable traffic, expand on those keywords by using video marketing or press releases.

Remember, profitable keywords are very valuable. Once you have identified these keywords, do whatever you can to profit from them!

Of course, don’t expect the results to be like the “Bill Hicks” video. But what you get will be closer to what you see from your article marketing efforts. If you’re already familiar with article marketing, you’d know what to expect.

As for the video creation and uploading service, I can promise you that the process is quick and simple.

Here is how it works.

Step 1: Decide whether you will create the video script, or have us write the script on your behalf.

Step 2: We recommend that you create the script yourself, as the process is very short and simple. It will only take 5 to 10 minutes of your time. We have created easy to use Wizards to guide you along. So it’s just a matter of following through with the online Wizards and you are done.

The above screenshot gives you a preview of how the dashboard looks like. If you’re familiar with the dashboard of our article submission service, you will have no problems using this one.

You have already seen how a text video looks like. The Wizard will prompt you for the required information. In each text video, you are allowed to add up to 5 Steps in the video. That will make up a video length of approximately 2 mins. Note that all videos cannot be longer than 2 mins. Facebook has problems accepting videos that are longer than 2 mins. In any case, we have already established that length is not the primary goal here – quality content is.

But we also understand that there are limits to texts. So if words fail, we can use images in the video.

Here is an example of an image video:

httpv://www.youtube.com/watch?v=nR7D0TYC7ck

Image videos can be used to showcase physical products and other useful images. Sometimes, a picture does say a thousand words. In each Image video, you are allowed to add up to 5 images (captions allowed). Quality of the video will depend on the quality of the Images that are submitted to us.

Step 3: We will then create the video based on the script you have created. Note that no changes will be allowed once the video has been completed. All changes must be made during the script writing stage. In other words, don’t approve or submit the script until you’re sure that it’s what you want.

Step 4: The video will be uploaded to 9 top video sites – YouTube, BlipTv, DailyMotion, Facebook, Viddler, Veoh, PhotoBucket, Yahoo Video, and MetaCafe. The Page Rank for each video site is as follows:

  • YouTube – Page Rank 9
  • BlipTv – Page Rank 7
  • DailyMotion – Page Rank 7
  • Facebook – Page Rank 9
  • Viddler – Page Rank 7
  • Veoh – Page Rank 7
  • PhotoBucket – Page Rank 7
  • Yahoo Video – Page Rank 8
  • Meta Cafe – Page Rank 7

All videos will be uploaded to your own accounts. If you don’t have accounts with the video sites, we will guide you along with the registration process. You only need to register once, and then send us the login details through the dashboard.

Again, be reminded that the video service will be launched for public testing next week. Most likely you will receive the email in mid week. Do look out for the email if you are interested in taking advantage of the steep discounts.

Only 5 orders will be accepted for trial. If you think that you may be interested in placing some orders, please reserve your spot by sending us an email with the subject header “Reserve video spot“.

I’m excited about this new service and I hope you share this excitement with me.

Here are some other ways you may wish to consider using the video marketing service:

  1. Training videos. Create simple training videos for your own in-house staff. When there is staff turnover, these videos can be a real time saver.
  2. Marketing videos. Use them as marketing videos on your own website. Once the videos have been uploaded, you can embed the videos on your own corporate website.
  3. Internet Marketing Combo. Embed the videos in your press releases (PRO credits only) or blog posts (using our blog posting service). Once the PRs and blog posts rank in the search engines, you will get more views for your videos!

Also, feel free to email me if you have any questions.

Have a great week ahead!