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Darren Chow is a full time writer, web developer, and Internet marketer. He graduated from the National University of Singapore and started dabbling in web design while still studying. Today, he spends his time writing for established websites and promoting websites for clients.
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Internet marketers are always looking for new ways to get more traffic and exposure. Social media is becoming very popular, and it’s a great way to build a strong following. However, I’ve noticed that many marketers go online to purchase a Fan following.

You’ve probably seen these ads yourself: 500 Facebook likes for $10, 1000 Twitter followers for $20, 2000 Google Plus fans for $30, and so on.

So how are these vendors able to add Fans to your social media pages? Here is how it works.

When you purchase a package, your social media page will be added to a website that allows other users to Like or Follow your page for free. Note that these users may or may not be genuinely interested in your page. They are following your Social Media pages in order to earn Credits for themselves. In other words, like you, they are also looking to promote their own fan pages. So if everyone is promoting to everyone else, then where are the customers?

Once you understand how this works, you would know what to expect. It is not surprising to find Fans leaving your page very quickly as they are not genuinely interested in your content. It is also not surprising to find low click through rates and low engagement.

The proper way to use Social Media is to acquire real readers – readers who are genuinely interested in the content that you are publishing. This should be done organically. For example, if you have website that receives lots of organic search traffic, and you are promoting your FB page on your site, chances are you WILL get highly responsive readers following your FB page.

Maybe for some niches with a very wide appeal (like dating), buying Fans can help. But this is the exception rather than the norm.

Remember, the goal is not just to build a huge fan base. If your fans don’t respond to your messages and don’t buy from you, then what’s the point of having a large fan base?

Instead, the goal should be building a huge fan base that will eventually buy something from you and help boost revenues. And the right approach should be to woo genuine prospects and build a strong relationship. Send them free stuff that will make them happy, then sell them high quality stuff that will make them even happier.

Something to ponder over.