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Darren Chow is a full time writer, web developer, and Internet marketer. He graduated from the National University of Singapore and started dabbling in web design while still studying. Today, he spends his time writing for established websites and promoting websites for clients.
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In my previous post on how text link advertising works, I touched briefly on the importance of authority websites. In this post, I’d like to expand on that a little further. I’ll show you why it’s important to have a high quality site.

Before I go on, here is a minor update of the text link brokers service that have been released recently. You can now choose from up to 3 URLs before we publish your text link. In other words, we will not place your text link immediately. We provide you with up to 3 sites to choose from. Once you choose the site, we will then proceed to place the link. Here is a screenshot of how you can pick the preferred url.

For more information, please read the FAQ.

Now that we’ve got the minor update out of the way, let’s go back to our discussion on QUALITY.

Yes, building authority sites is not just about link building, it’s also about quality. Most of the services that I currently provide helps you to build links back to your site. So link building is no longer an issue.

The key question to ask is, “Will these services help to rank my site in the search engines?”

The answer is yes. Time and again, I have proven that we managed to use the exact same services to create authority sites. I remember 2 years ago, I released an SEO case study (*very long post) for one of our sites

That site has continued to maintain its top spot for the last couple of years, and have even generated site links. This is a sure sign that the site IS important from Google’s perspective. (Note that site links are generated automatically.)

In fact, quality has become so important that many article directories have taken measures to clean up their sites.

Ezinearticles disabled their API recently, which is a huge decision they have made. I’m sure they must have spent lots of time and resources developing a useful API. So why discontinue the API completely? Yes, I’m talking about COMPLETE discontinuation of the API.

Why such drastic measures?

The answer is simple. The API has been used by developers to create all sorts of software and plugins to submit articles to Ezinearticles. Unfortunately, these articles are usually of inferior quality. They may be spun articles (very difficult to identify), or derivative articles of original content.

And it’s not just Ezinearticles taking measures. A couple of years ago, Articlesbase accept articles automatically. In other words, you can submit an article to Articlesbase and have it show up in the search results almost instantly since the article gets approved immediately. But that is not the case anymore. A few months ago, Articlesbase have reverted back to manual review, and they are tightening their quality guidelines. If your articles don’t meet their guidelines, they won’t hesitate rejecting the articles.

Goarticles is yet another example. The submission process at the site used to be a lot more simpler. Today, if you go to the site and try to submit an article, you find that they have inserted checks like keyword density, which is very similar to what Ezinearticles are doing.

What does these measures mean? Well, the signs are clear – QUALITY MATTERS!!!

That means if you are intending to do well in the search engines for the long term, then it’ll be a good idea to think about quality in everything that you do on your site.

For example,

  1. If you are using a commonly used template, junk it. Create a custom and professional looking template.
  2. If you are reprinting articles, choose your articles carefully and if possible, add on your own opinions.
  3. If you are posting spun articles on your site, STOP.
  4. If you are posting general content that is useless to your target audience, STOP.
  5. If you are using some kind of auto posting script, be sure to audit the content and remove all poor quality posts. Proof read and edit the existing posts if you have the time.
  6. Post original content that is exclusive to your site as much as possible.
  7. Guest posts are welcome, only if they come from genuine experts.

Obviously, it’s going to require some effort on your part if you want to be the proud owner of an authority site. In the previous post, I also mentioned how you can measure the ROI of the money that spend on SEO.

I’d like to give you some concrete (real life) numbers as an example.

I dipped into my own stats and retrieved these numbers.

  • Feb. 2011 – Total impressions generated 64,281
  • Assuming an average of 2 page views per unique visitor, my sites have generated a total of 32,140 unique visitors.

Note that all the traffic comes from the search engines. All my sites are content based, and I don’t pay for the traffic. All I do is to continue building links back to my sites.

Now what if I am to spend just $0.10 (very conservative) per unique visitor. That will work out to a total advertising bill of $3214 per month. To have a positive return, my gross sales for the month will have to surpass this figure.

If my advertising doubles to $0.20 per unique visitor, my advertising cost also doubles to $6428! Now I have to surpass $6428 in order to have a positive return!

But since I’m receiving free traffic from the search engines, I don’t have the pressure to do $6428 worth of sales.

However, that is not to say that the traffic is completely free. I do have to spend time and money getting back links on a regular basis. The difference is that the cost acquiring those links are much lower compared to the cost of buying clicks for unique visitors.

I figure even if I’m to spend $1,100 per month (the price of Gold package which I just released), I’m still better off. If I achieved sales of $5,000, I still make a net profit of $3,900. Not bad.

So just in case after all the above info and you are still wondering if it’s worth getting heavily involved in SEO, the answer is YES YES YES YES!! ( Four yes’es not enough? Feel free to add more.)

I’m going to take the next weekend off to think about what to include in a new Authority Site Building Guide that I’m planning to write.

So if you have anything you want me to include in the guide, please don’t hesitate to let me know by the end of next week (Friday).

Thanks for your time.